In the Media
WWF-India running the Cities for Forests campaign
August 12, 2011
POPSOP
WWF-India is running the Cities for Forests campaign, a social project for people to reconnect with their forests and find out how they can help conserve them.
Students and young professionals across the country went to streets with banners for passers by. Tied banners and signage on trees along the roads were hanged to attract more attention of dwellers. The launch events took place in Bangalore, Kolkata, Shimla, Dehradun, Baroda, and smaller towns like Mandla, Valsad, and Ramnagar. The campaign was launched during the International Year of Forests as declared by the United Nations.
Introducing the campaign, Mr. Ravi Singh, Secretary General & CEO, WWF-India, said, “City dwellers often forget their inter-dependence on forests—fresh air, water, recreational activity, sources of wilderness and imagination. ‘Cities for Forests’, with its unique call to action, aims to build environment awareness amongst citizenry, to enlarge the support and understanding for the protection of India’s forests and her natural heritage.”
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Keywords: Asia, campaign, Cities for Forests, forest dweller, India, WWF